The guys and gals at Grasshopper have struck online viral marketing gold with the spoof of Jay-Z & Alicia Keys’ song Empire State of Mind. If you’re not one of the million plus views and you’re an entrepreneur, in marketing or a Jay-Z fan, you must watch it. Funny and awesome at the same time:
At first, the song seems to have no correlation to phone systems. Until you realize that Grasshopper is the self-proclaimed “phone system for entrepreneurs.” Now this seemingly random song carries all sorts of marketing win for the company.
To elaborate, if you or someone you know is an entrepreneur, undoubtedly the video will eventually be seen and shared. They’ll tweet it, email it and even write articles about it – just as I am here. And what does every entrepreneur that is constantly on the run and is technologically advanced need that Grasshopper just happens to provide… you get the picture. It’s genius.
With that said, creating a viral marketing campaign is not easy. Not at all. But when an idea like this song comes along. And is pulled off correctly. You can certainly prepare for a flood of new business.
Hopes this inspires you to go create something remarkable. Good luck!
