A usable, high-conversion website. It’s the goal of any Internet marketing campaign, but how do we do it?
While we all strive for a better converting website, we may find ourselves confused by all the different points-of-views of graphic designers basing answers on so-called design trends. Worse yet, our graphic designer may value a pretty website over a functional website.
So before you accept your next website design, take a look at these usability and conversion optimization articles and resources:
The Myth of the Page Fold
Summary: This article is a thorough write-up & images of what user’s look at on a website. Most importantly, they conclude that when the site is designed correctly, the content below the “fold” of your website still has a chance of being seen.
Google Labs: Browser Size
Summary: Input your website’s address and see what it looks like to the majority of users. But I would recommend those with centered website designs to shrink your browser to it’s smallest size without a horizontal scroll bar.
The $300 Million Button
Summary: By changing only one button, a company saw an increase of $300 million in sales in one year.
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