To this day, I still carry my old business card in my wallet.
The summer of 1998 was life altering. I was entering 7th grade in a small school on the Lac du Flambeau Indian Reservation. And while other kids my age were out being kids, I was doing something drastically different.
At the tender age of 12, I was building a business – a technology-handyman business to be exact.
What I had discovered was that the surrounding area was predominately home for retirement age folks all in need of a little technology help. And I had an unwavering drive to become their solution. So with some initial referral help from my teachers and parents’ friends, I came in to gobble up market-share. Since this was pre-Geek Squad days, business was-a-booming!
Here I was, a middle-school kid garnishing upwards of a couple hundred bucks an hour for things I enjoyed so much I would have done for free…
And the following 6 years would prove to be a huge learning lesson in business, money management, marketing and living an a-typical life.
How I Did It (and How the Concepts Still Apply)
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You can learn a lot from a business’ restroom.
From small signs such as the employee’s level of dedication to things as major as the overall success of the company, a restroom usually never lies. Why? Because when a business or its coworkers are not on the top of their game, the restroom’s cleanliness is the first to go. Toilet paper rolls are left unchanged, the garbage is neglected and the mirror is full of water spots.
My Father’s old business partner/mentor was adamant about this concept. He would never invest into a business with an unclean restroom. And me being taught this at a very young age, I’ve constantly kept my eye on restrooms. It never fails, every clean restroom is found in a successful business. Those unclean facilities I’ve encountered are now mostly all attached to “for lease” empty buildings.
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Have you ever had one of those days? You know, those days that kept you active from 8 til 6. You were super busy. But looking back at the day, it was filled with mundane tasks. And while you felt eventful, in reality you didn’t accomplish anything.
I’ve had these types of days. I’m assuming you have too.
I call this, working for work’s sake. And it’s the murderer of an enjoyable life.
Learning from Rocks, Pebbles and Sand
To start this visualization, list your tasks from most to least important. Then associate these with rocks, pebbles and sand. The biggest rock being the most important task. Sand being the least. Also, let’s imagine a jar as your day, timeframe or project timeline.
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There is a ton of bad search engine optimization advice out there. And I’m annoyed by how these so-called SEO gurus are stigmatizing the industry.
Apparently creating a Twitter account with “SEO” in the username gives anyone permission to self-identify as an SEO genius. I’ve even received extraordinary proposals through my contact form, “we guarantee #1 listings on the Google pages.” I wonder what they truly expect from those emails? “Guaranteed rankings? Amazing! Where do I sign up!?! And since you obviously have a way with words, I’m excited for you to copywrite my site’s content!” Yikes! I feel sorry for anyone who gets roped into these scams. Most likely any website “optimized” by these SEO ninjas will get punished to Google’s equivalent of hell, that is until you fix it.
Ok, enough with the rant… on with the post.
I do about 90% of my work from my computer so needless to say; I spend a lot of time online. And, out of curiosity, I often find myself glancing at the SEO structure of websites I visit. The two things I usually notice are either no optimization what so ever or completely ineffective, outdated techniques. Rarely do I find a search engine friendly website. This tells me that the SEO industry is going to see a substantial increase in these “gurus” as more website owners innocently hop on the search engine optimization train. Put in other words, the demand for SEO services will overwhelm the good guys and with low barriers to entry, SEO gurus will flood the market.
With a rise of these bad SEO’s, no doubt there will be an increase of false information. So before you plunk down the dough for a search engine friendly website, please read this list of useless and often dangerous advice:
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Job Seekers: Do you have a resume? If so, please do something for me: delete the file and burn any hard copies.
Done? Cool, welcome to the new decade.
Resumes are boring and filled with fluff. They’re unbiased and only highlight a few carefully crafted bullet-point details about a career. And it is absolutely impossible to learn about someone from a single piece of paper. Instead, employers will now perform a 2 second name search in Google, shedding extraordinary light on potential hires.
The Attraction of Expertise
Compare a typical resume toting 15-year veteran to an industry-specific, high-traffic blogger a year out of college. Who will look more desirable? I’d put my money on the blogger. The college kid has tangible proof of their knowledge. And both colleagues and clients will put increased trust into the new hire with obvious, proven expertise.
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“I can’t start a business, I don’t have any money!” I’d currently be on Forbes’ Rich List if I got a nickel for every time I’ve heard this limiting belief. My response? “Great, you’re in an excellent position to become extremely successful!”
The misconception that a business needs a loan to start-up is the old way of thinking. Here are 6 reasons why you should structure a bootstrapping business model:
Reason 1 – Because it’s Possible to Start Without a Loan
Some people say you need money to make money. This is 100% false. The era of needing millions of dollars to finance the equipment in a factory are no more. These days a factory can simply be a computer, Internet connection, cell phone and a strong passion.
Do you have a specialty? Start consulting. Are you handy or analytical? Create a repair business. Have a way with words and something to say? Blog it, gain an audience then sell something to them… The business options are literally endless these days.
Reason 2 – Less Stress
Worrying if you’ll make enough money to cover the next installment will keep you awake at night. The bank doesn’t care about you; they care about their bottom line. The same goes for VC’s… unless you think you have the next sensation, stay away from sharing a portion of your business in turn for a quick buck.
Reason 3 – Keep Your Friends and Family, Happy Friends and Family
It may be easy to call your rich uncle for start-up capital. But it will be extremely difficult to re-call him 6 months later to announce that you chose to go another route in life and the business will be closing.
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Is your brand not performing as expected? Before you start blaming the economy, your clients, your employees or anything else. Realize that this so-called less-bad economy is the new normal. And unfortunately, the problem is with your brand. So it’s time to do something extraordinary. Create something different, something new, something remarkable. And stop complaining. The world has changed, and so must you. Luckily, it has never been easier to gain an audience, target your business model and dominate your market. But you must recognize the needs of the new world.
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To an entrepreneur, cold calling is a daily task. It’s inevitable. Sometimes, one phone call can determine your continued success as a business. With so much riding on these cold calls, why are so many entrepreneurs fearful of picking up the phone and asking for sales? Two words: The Gatekeeper! And depending on the self-importance of the decision maker sought by the call, you most likely will be hung–up on quicker than a 3 am collect call to an ex-partner. Yikes, no fun!
So what is an entrepreneur to do about an unrelenting gatekeeper?
I asked myself this question every time I was transferred to some generic voicemail or asked to leave a memo. And I have crafted the following helpful tips that have allowed me to successfully speak with whomever I choose. So without further ado, five tips to successfully get past gatekeepers:
1. Confidence is Key
Do you think a fellow CEO & golfing buddy uses the formal name of the intended call recipient when speaking with the gatekeeper? Or worse yet would they have a shaky, insecure voice? Absolutely not! So buckle up your confidence and ask for the decision maker like you are old college chums… it works!
2. Have a Solid Reason
Sorry to break it to you but no gatekeeper cares what you have to sell. But they do care about a benefit that may help the company. So have a good reason for your call. And it may be as simple as “The reason for my call is that I was hoping to introduce myself to X as I’m the founder of Y as we offer product Z, which has resulted in an average return on investment of 200% for our current client’s manufacturing operation.” Or something similar.
3. Avoid the “I’ll take a message for you” Trap
Message taking is a great trick gatekeepers use for keeping unwanted sales people out. And unless it’s a message about a sick family member, there is a slim to none chance the decision maker will ever receive your memo. To combat this trap [click to continue…]
I thoroughly enjoy the rise of the Walmart-style businesses in the world. Low-cost leaders have all but destroyed those location-based businesses that live in the past, hate change and failed to evolve. (You know… the stores that usually emit a mysterious scent of mothballs) And while I do feel for the employees of these failed businesses who lost their jobs, the owners and managers are to blame.
With the rise of these super companies we have become accustomed to sub-standard customer service and the slue of other complaints I constantly ramble on about… Where are you now Circuit City? Lucky for us, the lack of niche, value-added storefronts has created a hole in the market. And savvy business owners can jump in and rapidly take market share from the big guys. In general, though, most businesses are failing to innovate and are falling back on only low-priced claims.
To illustrate this growing trend of competing on price, simply open your local newspaper. Special sales, coupons and price cuts galore! “Mom and pops” are not buying in mass enough quantities to afford these cost cuts. So where does the cash flow balancing act come from? The essentials, that’s where. Important expenses such as training and retaining employees as well as constant storefront innovations are going by the wayside. These stores feel their price slashing is necessary to compete… not so! Over the years I have worked with numerous brick and mortars on their rebranding efforts. And I have found a common theme for storefront success. Here’s how to eliminate low cost considerations:
Create a Destination
By creating an experience for the shopper, a destination of sorts, any business will find its customer base expand greatly – usually from word-of-mouth. Cabelas is a great example of perfectly implementing this strategy. There is so much extra stuff to do and see at Cabelas than a regular big-box outdoor supply store. From huge fish tanks and animal displays to carnival-style hunting games. Even corrals for “parking” your horse (if equine is your preferred method of travel), the store is a sight to be seen.
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Shedding The Status
To an entrepreneur, what’s the difference between a vice president, a director, a general manager, a partner and a chief? Nothing. When creating your corporate governance and management structure, keep this in mind. A job title is nothing more than a tag line on a business card and an email signature. However, job titles in general are one of the most important elements when going into negotiations.
The Multi-Hat Advantage for Entrepreneurs
As a start-up, you are free to label you and your initial employees whatever you want. This means you and your team can virtually be any employee of the business. In essence, you can construct a much larger business in the minds of prospective clients, companies and the public. Do you think the CEO of your competitor is going on sales calls? Probably not. But the senior account manager is. Swallow your pride and shed the founder label. Become the account manager on sales presentations, the director of marketing when buying advertising and the vice president when negotiating for better insurance rates.
Why is this so important?
The most important negotiation tactic to expose upfront is higher authority. And what better way to make the other side assume you have little to no decision making authority than by lowering your job title. [click to continue…]
