Ask anyone with a DVR if they watch television commercials and I bet you’ll hear a resounding “NO”!
But follow that question with asking if they use their laptop, iPad or smartphone to browse the web while watching TV and you’ll probably hear an emphatic “yes.” Or at least a “sometimes.”
We’re living in an age of attention multi-tasking. We can watch TV with our peripheral vision while catching up on emails and reading the latest news headlines & blogs. All while scanning Facebook & Twitter to see what our friends have going on in their lives.
Where does this leave the traditional marketers? We are barely watching TV anymore, let alone the commercials. So what are advertisers to do?
Television advertising, as we know it, is dead.
Or is it?
Anyway, I follow Mark on Twitter and noticed that he was live tweeting during the show. His insight was remarkable. And it lead to a host of people chatting about the current happenings on the show.
The TV Commercial Savior
Welcome Twitter hastags. And its unbelievable communication power.
The #SharkTank chat was interesting because it highlighted a pathway for the revival of a live & largely communal television watching experience. (While it’s not the first instance of this, the chat is a great example)
If you truly were interested in a show, you most likely would be interested in chatting with others about the show. Since we live in such a private society – watching TV from our living rooms – Twitter is the best option for us to interact with ease.
There are four huge implications of live tweeting: